Part of the creative team working with Reebok global to build a full campaign and generate hype around the relaunch of Reebok’s flagship Classics trainer with brand ambassador Kendrick Lamar.
The concept centred on a purpose-built space in Manchester where emerging local music artists could learn from industry professionals, building towards a surprise Kendrick appearance that turned into an impromptu rap cypher with the attendees, before closing with an intimate performance at Granada Studios. I directed the team capturing content throughout the day and interviewed Kendrick ahead of his performance and then edited and turned around the full suite of social assets overnight so content could launch the following morning.